Bassel is a consultant with more than 13 years of experience, including experience with Deloitte ME, combining both consulting and industry knowhow. He has served various clients including MNCs operating in various sectors.
Bassel specializes in strategy, business development, go to market strategies and market penetration. He focuses on capitalizing on the company’s strengths, to define the right penetration approach given the existing positioning of competitors.
Bassel holds a Msc. In Business Development from Grenoble Graduate School of Business and Bachelors of Business from the American University of Beirut. He is also a Certified Governance Risk and Compliance Professional (OCEG) and Certified Governance Risk & Compliance Auditor (OCEG).
During his career in Deloitte, Bassel received two consecutive double promotions, given his remarkable performance and commitment.
Bassel has developed various strategies and business development plans including the following, as an example:
- An expansion strategy for one of the leading tire manufacturing companies based in Brazil Sao Paulo.
- A restructuring strategy for a group of companies in Kuwait that entailed spin off of one of their manufacturing facilities and diversifying their service offering.
- Basel acted as an outsourced Business Development Director for one of the leading contracting companies in MENA, responsible for the deal finalization of USD800 M.
- Bassel is responsible for the launch of one of the leading international F&B retailers in MENA region, expected in 2023.